A highly experienced UX Research leader with passion for customer centric design & intuitive tools.
Based in Montreal, Canada.
A few highlights
Building and scaling UXR practices
Leading foundational & strategic research
Coaching teams and enabling non-UXRs
Working cross-functionally (product, design, marketing) at large organizations
AI content creation tools & collaboration environments
Mixed-methods, high-impact insights
Long-tenure in senior/principal/staff research roles
Cross-functional influence and collaboration
As a Principal UXR at HubSpot working across Marketing Hubs, I’m focused on learning about how marketers create content, distribute and optimize it via various channels and how AI can improve their workflows.
Recent highlights:
I’ve worked on 0-1 new solutions through discovery research, concept testing, usability and an extremely successful launch.
I ran the Top Tasks methodology for the first time in this product space which is now being used widely across UX and PM.
Currently at HubSpot
Since January 2022
While leading the research craft at Humi, I developed education and processes and introduced them to the UX team at large, offering mentoring and coaching on research methods and techniques. I also ran two large scale, strategic studies which influenced product roadmaps and company-wide understanding of Humi Users.
Humi
November 2021 - November 2022
In ReOps at Shopify, I designed systems, processes & educational content to enable the democratisation & scalability of user experience research for 100’s of UXers across the organisation. This included providing mentorship, coaching and feedback in order to guide UXers through growth and up-skilling.
Shopify Inc.
August 2020 - November 2021
At Ubisoft Montreal as User Research Lab Team Lead, I managed a team of 10 people as they conducted research as part of the development process of some of the biggest video games in the industry. I was responsible for the training and ‘onboarding’ of new members of the team, as well as assuring the high performance and evolution of each individual. I built and maintained strong professional relationships across multidisciplinary teams in order to ensure efficient and trusted collaboration.
Ubisoft Entertainment.
September 2018 – August 2020
Contracted by the Department for Work and Pensions within the UK Government, I led a team through Agile methodology to move a paper-based internal tool to digital versions. I created the research strategy for this, in-line with the GDS guidelines ensuring that all discovery research was completed in order to allow the team to release the Alpha phase of the product development cycle. I completed user interviews with DWP staff, co-design sessions and mapped user journeys alongside paper prototypes during my discovery research phase.
DWP - UK Government.
May 2018 – September 2018
As the Senior UX researcher for one of the BBC’s flagship products, I designed and conducted the cross-platform research strategy to work toward consistency across multiple devices. I utilised methodologies such as diary studies, surveys, interviews and user experience testing at an in-house lab in order to gain an in-depth understanding of user needs, preferences and watching habits. I worked across multiple platform-specific teams; mobile/tablet app, smart TV app & website to ensure that findings were shared in a transparent and collaborative way to ensure that users experienced a seamless flow when interacting with the product across more than one device.
BBC - iPlayer
November 2016 – December 2017
You see even more employment history on my LinkedIn profile.